Operator Notes

Insights

Lessons from building and running GTM systems at scale. No fluff, no thought leadership—just what we've learned.

CRMComing soon

When to re-architect your CRM

The signals that tell you it's time to rebuild—and when a cleanup is enough.

AutomationComing soon

The real cost of fragile automation

Why 'it works' isn't good enough when you're scaling past $10M.

DataComing soon

Building reporting leaders actually use

Dashboards fail when they answer questions nobody asked.

OperationsComing soon

Quote-to-cash: where most companies break

The handoff from sales to finance is harder than it looks.

DataComing soon

What 'clean data' actually means

It's not about perfection. It's about trust and actionability.

AIComing soon

AI workflows that remove real work

Practical applications, not demos. Where AI actually helps GTM teams today.

Articles publishing soon. Follow along as we share what we've learned.